Choose a useful, bounded first use case

Business & Entrepreneurship
Use AI to improve marketing, customer service, productivity, decision-making, and organizational readiness.
Know why you are learning.
Practice with purpose.
Leave with a next step.
Courses are arranged as a recommended sequence, not a requirement. Start with the foundation if the topic is new, or choose the course that closes a specific gap. Progress here is a planning aid; provider completion and credential rules are separate.
Small-business owners, entrepreneurs, team leads, and people testing a new idea
Identify one business task where AI may add value, test it without exposing sensitive information, and judge the result against a real business standard.
Write and test prompts against clear criteria
Plan human review, data safeguards, and a next decision

Building a Generative AI-Ready Organization
Prepare your organization to adopt and scale generative AI responsibly.

Foundations of Prompt Engineering
Practice prompt-writing techniques to get better AI outputs for business tasks.

AI in Digital Marketing
See how AI, big data, and machine learning transform marketing strategy.

Artificial Intelligence Fundamentals
Find IBM’s current AI fundamentals pathway and credential requirements in its free learning catalog.

Build Your Generative AI Productivity Skills
Use AI to analyze data, create presentations, and generate content efficiently.

A Beginner’s Guide to Autonomous Robots
Explore robotics fundamentals and how AI powers autonomous systems.
Show what you can now explain, evaluate, or make.
Use this pathway to complete one small piece of evidence: choose a useful, bounded first use case; write and test prompts against clear criteria; plan human review, data safeguards, and a next decision. Document what you tried, what you checked, what changed, and the next question you still need to answer.